Founder and cosmetics pioneer Lydia Daïnow

 

In 1934 Lydia Daïnow founded her first beauty institute and a beauty school in Geneva, this lead to a very special skin care program. She developed a unique skin care philosophy that has proven itself in over 80 years of successful treatments.

 

In 1946 she was one of the co-founders of FREC (Fédération Romande d'esthétique et de Cosmetologie) and CIDESCO (International d'Esthetique et de Comitée Cosmetologie) and laid a leading foundation for the profession of beautician as we know it today.

 

She was often referred to as a role model and pioneer of cosmetic and aesthetic treatments.

 

"The power of nature provides us with comprehensive active ingredients for gentle regeneration of every skin type."
- Lydia Daïnow (1901 - 1980)

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